Home › Wisconsin › Brookfield › Allure Intimate Apparel
Allure Intimate Apparel
4.8 ★★★★★ 299 Google reviews · Plus size clothing in Brookfield, Wisconsin
Women's boutique specializing in lingerie and bras with fittings offered.
Plan your visit
- Bra fittings fittings come up in reviews and the store's own info — worth booking ahead so a fitter is free when you arrive
- Today see hours ·
- Phone (262) 641-1080
- Website allurefits.com
Hours
| Monday | 10 AM–6 PM |
| Tuesday | 10 AM–6 PM |
| Wednesday | 10 AM–6 PM |
| Thursday | 10 AM–6 PM |
| Friday | 10 AM–6 PM |
| Saturday | 10 AM–5 PM |
| Sunday | 11 AM–3 PM |
What's on the racks
“It’s been a long and emotional healing journey, and after surgery, I realized I needed more than just new bras — I needed the right support, physically and emotionally.”
What shoppers say again and again
“I worked with Jitanna and she helped me find my size, which is so different postpartum!”
“They made me feel comfortable, cared for, and almost like family.”
“I can’t believe that I waited so long to have a custom bra fitting!”
From the reviews
10/10 recommend Allure. I am very self conscious and nervous to have someone help me with the sizing and fitting process. Quickly I recognized I had nothing to be nervous about. All of the staff was extremely kind and professional. They helped everyone who entered the store with gentleness, privacy and a smile.
I had never been to Allure before so I didn’t know what to expect coming in to this. J quickly made me feel so comfortable and confident. Her energy is amazing and contagious! She was great at teaching me tips and valuable information about taking care of my bras and washing them.
The bra fitting experience is amazing here. There’s no judgement or discomfort. The customer service is immediate when you walk in the door. They track your size if you want for future purposes. I got a bra here several years ago and it was the best fit I ever had. My body changed and I got remeasured recently.
I can not express this enough how great the staff was at Allure. They treated us with dignity and respect when we went in to be fitted. my daughter and i have never been fitted before and they made it easy as can be. They made us feel comfortable and at ease.
Plus size bridal & formal at Allure Intimate Apparel
Allure Intimate Apparel comes up for plus size bridal and formal wear — confirmed on their own site. Two things to know before the trip. First, bridal shopping is usually by appointment — book ahead, and when you call, ask what size range their try-on samples come in. A shop can order almost any gown in your size, but the sample sizes on the floor decide whether you actually get to see yourself in the dress, and the good plus bridal shops stock samples to try, not just to imagine. Second, plan the alterations timeline: gowns and formal dresses typically go through two or three fittings, so the comfortable window is starting your search around 8–10 months before the date and saying yes to a gown by 6.
Plus size stores near Allure Intimate Apparel
Talbots
4.4 ★★★★☆ 27 reviews
Women's apparel chain offering workwear, dresses, casual clothes & accessories in classic styles.
DXL Big + Tall
4.5 ★★★★★ 347 reviews
Retail chain for men's casualwear, brand-name suits & shoes in a wide selection of larger sizes.
David's Bridal Brookfield WI
4.7 ★★★★★ 2,222 reviews
Retail chain specializing in bridal gowns, prom dresses & formal wear, plus related accessories.