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Allure Intimate Apparel

4.8 ★★★★★ 295 Google reviews · Plus size clothing in Edina, Minnesota

Bridal & formal Boutique

Relaxed shop offering professional bra fittings, plus a wide range of supportive undergarments.

Plan your visit

  • Bra fittings fittings come up in reviews and the store's own info — worth booking ahead so a fitter is free when you arrive
  • Today see hours ·
  • Phone (952) 920-1111
  • Website allurefits.com

Hours

Monday 10 AM–7 PM
Tuesday 10 AM–7 PM
Wednesday 10 AM–7 PM
Thursday 10 AM–7 PM
Friday 10 AM–7 PM
Saturday 10 AM–7 PM
Sunday 11 AM–6 PM

Hours can shift for holidays, trunk shows, and private appointments — worth a quick check before a special trip.

What's on the racks

Clothing categories at Allure Intimate Apparel, confirmed in shoppers' own reviews and the store's own info — not guessed from the sign out front.

💃 Plus Size Formal & Prom

“I've been wearing cheap Target sports bras for the last five years, and today I decided it was time to go buy at least one normal bra for special occasions.”

All stores with plus size formal & prom →

👙 Plus Size Lingerie & Bras 40 mentions

“I've been wearing cheap Target sports bras for the last five years, and today I decided it was time to go buy at least one normal bra for special occasions.”

All stores with plus size lingerie & bras →

What shoppers say again and again

The things reviewers bring up again and again across 295 Google reviews — with their own words as proof.

📏 actually stocks extended sizes 10 mentions

“I have a difficult time finding bras in my size in general so being able to be sized, try on, and leave with six bras is incredible.”

🛍️ personal styling help 3 mentions

“She helped me find the right size and many options to choose from.”

👙 bra fittings done right 2 mentions

“I hadn't had a bra fitting in years, and was shocked to find my current bras were not even close to the right size.”

💵 good value 2 mentions

“For a family owned chain with quality products, educated and fantastic staff, and an astonishing selection of sizes and styles, I’d say it’s worth every penny.”

From the reviews

Had a fantastic experience here. My friend and I were measured by Amy (with the lovely purple hair) and she was amazing. That lady could sell a wool sweater to a sheep. I consider myself lucky to find a single bra in my size at specialty bra stores, but Allure changed the game.

★★★★★ — Catherine, Jun 2025

Highly recommend coming here for any bra you’ll ever need! I got to work with Carrie and I had such an amazing time! I had a breast augmentation a year ago and have had the hardest time getting a bra that fits and feels comfortable and looks nice but today Carrie got everything right and I’ve never felt so comfortable…

★★★★★ — Maggie, Feb 2026

The staff and selection at Allure Intimate Apparel in Edina, MN is second to none. My wife and I are boudoir photographers and we have shopped at many lingerie shops all over the US and Europe.

★★★★★ — Eric, Dec 2025

I cannot say enough positive things about Dorothy!!! I've been wearing cheap Target sports bras for the last five years, and today I decided it was time to go buy at least one normal bra for special occasions. Dorothy took my measurements and got me into bras that fit perfectly!

★★★★★ — Kelly, Aug 2025

Excerpts from public Google reviews. Read all 295 reviews →

Plus size bridal & formal at Allure Intimate Apparel

Allure Intimate Apparel comes up for plus size bridal and formal wear — confirmed on their own site. Two things to know before the trip. First, bridal shopping is usually by appointment — book ahead, and when you call, ask what size range their try-on samples come in. A shop can order almost any gown in your size, but the sample sizes on the floor decide whether you actually get to see yourself in the dress, and the good plus bridal shops stock samples to try, not just to imagine. Second, plan the alterations timeline: gowns and formal dresses typically go through two or three fittings, so the comfortable window is starting your search around 8–10 months before the date and saying yes to a gown by 6.

Check appointment info on their site

Where to find Allure Intimate Apparel

3400 Galleria, Edina, MN55435

Get directions Instagram · Facebook

Plus size stores near Allure Intimate Apparel

Lane Bryant

4.3 ★★★★☆ 183 reviews

3313 Hazelton Rd, Edina, MN

personal styling helpgreat fitting roomsfriendly staff

Women's clothing chain with fashionable plus-size clothing, lingerie, shoes & accessories.

under a mile away

David's Bridal Richfield MN

4.7 ★★★★★ 3,830 reviews

Shoppes at Lyndale, 840 W 78th St, Richfield, MN

Bridal & formal Extended sizes 4X+ Boutique personal styling helpalterations on site

Retail chain specializing in bridal gowns, prom dresses & formal wear, plus related accessories.

1.9 miles away

Rainbow Shops

3.6 ★★★★☆ 156 reviews

32 W 66th St, Richfield, MN

Sizes 14–20

Extended sizes 4X+ actually stocks extended sizesgreat fitting roomsfriendly staff

Apparel chain offering fashionable clothing for women, men & kids, as well as shoes & accessories.

2.3 miles away

All plus size stores in Edina, MN →

Listing verified July 2026 from public business records and shopper reviews. Something out of date? Report a correction. Own this store? Claim your listing — it's free.