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Allure Intimate Apparel
5 ★★★★★ 27 Google reviews · Plus size clothing in Madison, Wisconsin
Plan your visit
- Bra fittings fittings come up in reviews and the store's own info — worth booking ahead so a fitter is free when you arrive
- Today see hours ·
- Phone (901) 726-2758
- Website allurefits.com
Hours
| Monday | 10 AM–8 PM |
| Tuesday | 10 AM–8 PM |
| Wednesday | 10 AM–8 PM |
| Thursday | 10 AM–8 PM |
| Friday | 10 AM–8 PM |
| Saturday | 10 AM–8 PM |
| Sunday | 11 AM–6 PM |
What's on the racks
“They have swimwear too, so I'm looking forward to coming back when it warms up!”
“We traveled from a small town in Northern WI to visit family down by Madison and figured we'd have better luck in a bigger city finding bras that fit my daughter and I correctly.”
What shoppers say again and again
“After a not so great experience at another place who refused to give me my size or even listen Sarah was a breathe of fresh air.”
“They have a great selection of sizes, their fitters are very knowledgeable and helpful without being pushy.”
“This is a small family-owned business that delivers top-notched customer service and high-quality items for reasonable prices.”
From the reviews
This is going to sound like a fake review but honestly, I cannot overstate how wonderful my experience was at Allure. I walked in with no expectations and walked out feeling like a million bucks. I desperately need new bras and a confidence boost (also a literal boost). Allure delivered!
We traveled from a small town in Northern WI to visit family down by Madison and figured we'd have better luck in a bigger city finding bras that fit my daughter and I correctly. Boy, did we ever hit the jackpot with finding Allure, Sarah and Jackie.
I am so, so happy to have found Allure! And so glad they’ve opened up in Madison! Allure is my new go-to bra shop. They are kind, welcoming, and do not pressure you at all with any kind of heavy sales pitch. If you are at all in need of or want a new bra, go to Allure. The best bra fitting I’ve had ever.
I am so happy that Allure now has a Madison location! This is a small family-owned business that delivers top-notched customer service and high-quality items for reasonable prices. They also have a very extensive inventory. The whole experience is way better than any department store—you won’t be disappointed!
Plus size bridal & formal at Allure Intimate Apparel
Allure Intimate Apparel comes up for plus size bridal and formal wear — confirmed on their own site. Two things to know before the trip. First, bridal shopping is usually by appointment — book ahead, and when you call, ask what size range their try-on samples come in. A shop can order almost any gown in your size, but the sample sizes on the floor decide whether you actually get to see yourself in the dress, and the good plus bridal shops stock samples to try, not just to imagine. Second, plan the alterations timeline: gowns and formal dresses typically go through two or three fittings, so the comfortable window is starting your search around 8–10 months before the date and saying yes to a gown by 6.
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