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Allure Intimate Apparel

4.8 ★★★★★ 181 Google reviews · Plus size clothing in Mequon, Wisconsin

Bridal & formal Boutique

Family-owned boutique carrying lingerie and foundations, including sports and nursing bras, in a wide range of sizes.

Plan your visit

  • Bra fittings fittings come up in reviews and the store's own info — worth booking ahead so a fitter is free when you arrive
  • Today see hours ·
  • Phone (262) 240-0085
  • Website allurefits.com

Hours

Monday 10 AM–6 PM
Tuesday 10 AM–6 PM
Wednesday 10 AM–6 PM
Thursday 10 AM–6 PM
Friday 10 AM–6 PM
Saturday 10 AM–5 PM
Sunday 11 AM–3 PM

Hours can shift for holidays, trunk shows, and private appointments — worth a quick check before a special trip.

What's on the racks

Clothing categories at Allure Intimate Apparel, confirmed in shoppers' own reviews and the store's own info — not guessed from the sign out front.

👙 Plus Size Lingerie & Bras 35 mentions

“I was made to feel so comfortable and welcome, and I left with several bras that fit my new shape and make me feel beautiful and confident too!”

All stores with plus size lingerie & bras →

What shoppers say again and again

The things reviewers bring up again and again across 181 Google reviews — with their own words as proof.

👙 bra fittings done right 4 mentions

“Both associates were incredibly helpful (unfortunately, I can’t remember their names), but I would recommend this place for your next bra fitting.”

quality pieces 3 mentions

“High quality well-made items, friendly and professional service, and wide selection of undergarments to make you feel and look beautiful.”

From the reviews

A bra that fits! For the first time in my entire life! This shouldn’t be a novel experience but unfortunately it is, as so many women know. Allure has great products and sales people who really know what they’re doing, which you can’t take for granted when buying a bra.

★★★★★ — Eleanor, Jun 2025

I can't say enough good things about my experience at Allure. Jenny was my salesperson and was the picture of professionalism and discretion in the process of fitting and finding the right bra. Every bra was well made and they had an extensive variety of sizes (both band and cup sizes).

★★★★★ — Shelly, Jan 2026

I'm so grateful a friend recommended Allure! I had a very similar experience to one of the reviews below, and found out that my actual bra size was quite different than what I had thought. It was so helpful having a fit expert there to pull bras for me, rather than having to look through alllllll the options myself.

★★★★★ — Emma, Sep 2025

Happen to be visiting the area for the day and stumbled upon this store with 30 minutes until closing. Ended up purchasing a few bras. The quality is awesome and the price is very reasonable.

★★★★★ — Lana, Nov 2024

Excerpts from public Google reviews. Read all 181 reviews →

Plus size bridal & formal at Allure Intimate Apparel

Allure Intimate Apparel comes up for plus size bridal and formal wear — confirmed on their own site. Two things to know before the trip. First, bridal shopping is usually by appointment — book ahead, and when you call, ask what size range their try-on samples come in. A shop can order almost any gown in your size, but the sample sizes on the floor decide whether you actually get to see yourself in the dress, and the good plus bridal shops stock samples to try, not just to imagine. Second, plan the alterations timeline: gowns and formal dresses typically go through two or three fittings, so the comfortable window is starting your search around 8–10 months before the date and saying yes to a gown by 6.

Check appointment info on their site

Where to find Allure Intimate Apparel

11006 N Port Washington Rd, Mequon, WI53092

Get directions Instagram · Facebook

Plus size stores near Allure Intimate Apparel

Wild & Precious Collective

5 ★★★★★ 28 reviews

W62N542 Washington Ave, Cedarburg, WI

Boutique

6.2 miles away

Lane Bryant

4.2 ★★★★☆ 124 reviews

5658 N Bayshore Dr, Glendale, WI

actually stocks extended sizesfriendly staff

Women's clothing chain with fashionable plus-size clothing, lingerie, shoes & accessories.

6.8 miles away

Rainbow Shops

6500 N 76th St, Milwaukee, WI

Sizes 14–20

Extended sizes 4X+

7.0 miles away

All plus size stores in Mequon, WI →

Listing verified July 2026 from public business records and shopper reviews. Something out of date? Report a correction. Own this store? Claim your listing — it's free.