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Allure Intimate Apparel

4.9 ★★★★★ 181 Google reviews · Plus size clothing in Southlake, Texas

Bridal & formal Boutique

Specialty store offering lingerie, sleepwear, and loungewear for women, including hard-to-find sizes.

Plan your visit

  • Bra fittings fittings come up in reviews and the store's own info — worth booking ahead so a fitter is free when you arrive
  • Today see hours ·
  • Phone (817) 410-1011
  • Website allurefits.com

Hours

Monday 10 AM–6 PM
Tuesday 10 AM–6 PM
Wednesday 10 AM–6 PM
Thursday 10 AM–6 PM
Friday 10 AM–6 PM
Saturday 10 AM–5 PM
Sunday 11 AM–3 PM

Hours can shift for holidays, trunk shows, and private appointments — worth a quick check before a special trip.

What's on the racks

Clothing categories at Allure Intimate Apparel, confirmed in shoppers' own reviews and the store's own info — not guessed from the sign out front.

🩱 Plus Size Swimwear 2 mentions

“This a great boutique for ladies that are looking specialized under garments and swim attire that are not easily found in traditional retail stores.”

All stores with plus size swimwear →

👙 Plus Size Lingerie & Bras 28 mentions

“I have had bra fittings at department stores, But none have ever been so thorough, educational, and made me feel special like I was the only customer that mattered.”

All stores with plus size lingerie & bras →

What shoppers say again and again

The things reviewers bring up again and again across 181 Google reviews — with their own words as proof.

🚪 great fitting rooms 2 mentions
👙 bra fittings done right 5 mentions

“I have had bra fittings at department stores, But none have ever been so thorough, educational, and made me feel special like I was the only customer that mattered.”

quality pieces 3 mentions

“Their prices are not unreasonable especially for quality of the garments and the time and attention she received.”

From the reviews

This a great boutique for ladies that are looking specialized under garments and swim attire that are not easily found in traditional retail stores. The ladies there were fantastic. They are very warm and accommodating giving my wife the personal attention she deserves.

★★★★★ — Christopher, May 2025

This was hands down the best bra-fitting experience I’ve ever had. They sized me correctly, explained everything clearly, and made the whole process quick and easy. The staff was extremely knowledgeable, and I walked out feeling confident, supported, and educated.

★★★★★ — Clara, Jan 2026

I came here with my teenage daughter. Ms Shelby was so helpful and precise with our measurements and trying on bras that met our satisfaction. Phenomenal experience! Our experience was so good and I highly recommend coming here for your bra needs.

★★★★★ — Renee, May 2025

Went here to get my daughter properly sized for her first real bra. She was nervous, but Rebecca put her at ease instantly and really listened to what she liked and didn't like. I was so glad to have chosen Allure, and will always be grateful to Rebecca for giving my daughter such an amazing experience!

★★★★★ — Laurel, Mar 2026

Excerpts from public Google reviews. Read all 181 reviews →

Plus size bridal & formal at Allure Intimate Apparel

Allure Intimate Apparel comes up for plus size bridal and formal wear — confirmed on their own site. Two things to know before the trip. First, bridal shopping is usually by appointment — book ahead, and when you call, ask what size range their try-on samples come in. A shop can order almost any gown in your size, but the sample sizes on the floor decide whether you actually get to see yourself in the dress, and the good plus bridal shops stock samples to try, not just to imagine. Second, plan the alterations timeline: gowns and formal dresses typically go through two or three fittings, so the comfortable window is starting your search around 8–10 months before the date and saying yes to a gown by 6.

Check appointment info on their site

Where to find Allure Intimate Apparel

1236 Prospect St, Southlake, TX76092

Get directions Instagram · Facebook

Plus size stores near Allure Intimate Apparel

Talbots

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Big & tall actually stocks extended sizespersonal styling helpgreat fitting rooms

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under a mile away

Johnny Was

3.6 ★★★★☆ 14 reviews

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Boutique

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Athleta

4 ★★★★☆ 60 reviews

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Sizes 14–16

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Chain retailer for trendy sportswear & accessories for women, offering gear, swimsuits & more.

under a mile away

All plus size stores in Southlake, TX →

Listing verified July 2026 from public business records and shopper reviews. Something out of date? Report a correction. Own this store? Claim your listing — it's free.