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Allure Intimate Apparel

4.8 ★★★★★ 254 Google reviews · Plus size clothing in St Paul, Minnesota

Bridal & formal Boutique

Undergarment shop stocking bras for all chest sizes and ages, plus sporting, leisure and nursing styles.

Plan your visit

  • Bra fittings fittings come up in reviews and the store's own info — worth booking ahead so a fitter is free when you arrive
  • Today see hours ·
  • Phone (651) 493-6773
  • Website allurefits.com

Hours

Monday 10 AM–6 PM
Tuesday 10 AM–6 PM
Wednesday 10 AM–6 PM
Thursday 10 AM–6 PM
Friday 10 AM–6 PM
Saturday 10 AM–5 PM
Sunday 11 AM–3 PM

Hours can shift for holidays, trunk shows, and private appointments — worth a quick check before a special trip.

What's on the racks

Clothing categories at Allure Intimate Apparel, confirmed in shoppers' own reviews and the store's own info — not guessed from the sign out front.

👙 Plus Size Lingerie & Bras 64 mentions

“We had made an appointment for a bra fitting for her, and I was just along for the ride, being pretty sure that they wouldn't have anything in my size (large band/small cup).”

All stores with plus size lingerie & bras →

What shoppers say again and again

The things reviewers bring up again and again across 254 Google reviews — with their own words as proof.

📏 actually stocks extended sizes 4 mentions

“We had made an appointment for a bra fitting for her, and I was just along for the ride, being pretty sure that they wouldn't have anything in my size (large band/small cup).”

🚪 great fitting rooms 2 mentions
👙 bra fittings done right 12 mentions

“We had made an appointment for a bra fitting for her, and I was just along for the ride, being pretty sure that they wouldn't have anything in my size (large band/small cup).”

💵 good value 2 mentions

“The staff was amazing and attentive throughout the entire process and I walked away with some great fits (and they even saved some that I loved for another day) at a great price.”

From the reviews

This is my second professional fitting -- first one was at the MOA Nordstrom in 2013-ish after being recommended by r/ABraThatFits. This time I was recommended Allure, and I figured, "Hell yeah, local business, let's go!" It was pretty slow when I went, which I prefer bc it's less stressful.

★★★★★ — Colleen, Apr 2025

I hadn't been fitted for a bra in years. Between gender dysphoria and having a baby, I was really struggling with my confidence and felt insecure about buying new bras. The staff at Allure were so kind to me and welcoming. They helped me get fitted properly and walked me through the entire process.

★★★★★ — Tobi, Feb 2025

They obviously, importance what they are doing. Measuring is so important. They listened to me and know how to make a woman feel pretty with the proper fit. I don’t know why I didn’t come here earlier. I referred a friend right away; she went in a couple days later and spent almost as much as I did.

★★★★★ — Catherine, Jan 2026

Man! This place is amazing! Not only did I find some great fitting bras (turns out, I'm a 40 FF/G!) But I also learned that I had been putting on bras wrong my entire life!

★★★★★ — Valerie, Jan 2026

Excerpts from public Google reviews. Read all 254 reviews →

Plus size bridal & formal at Allure Intimate Apparel

Allure Intimate Apparel comes up for plus size bridal and formal wear — confirmed on their own site. Two things to know before the trip. First, bridal shopping is usually by appointment — book ahead, and when you call, ask what size range their try-on samples come in. A shop can order almost any gown in your size, but the sample sizes on the floor decide whether you actually get to see yourself in the dress, and the good plus bridal shops stock samples to try, not just to imagine. Second, plan the alterations timeline: gowns and formal dresses typically go through two or three fittings, so the comfortable window is starting your search around 8–10 months before the date and saying yes to a gown by 6.

Check appointment info on their site

Where to find Allure Intimate Apparel

1051 Grand Ave, St Paul, MN55105

Get directions Instagram · Facebook

Plus size stores near Allure Intimate Apparel

Nine Lives Thrift

5 ★★★★★ 157 reviews

1165 7th St W, St Paul, MN

finds around $34 great fitting roomsfriendly staffgood value

1.3 miles away

MISS BEAUTIFI PLUS SIZE CLOTHING

405 Fairview. Yn Ave N, St Paul, MN

1.8 miles away

Talbots

4.4 ★★★★☆ 26 reviews

665 Cleveland Ave S, St Paul, MN

Big & tall friendly staff

Women's apparel chain offering workwear, dresses, casual clothes & accessories in classic styles.

2.5 miles away

All plus size stores in St Paul, MN →

Listing verified July 2026 from public business records and shopper reviews. Something out of date? Report a correction. Own this store? Claim your listing — it's free.