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Bliss bridal & formalwear

4.2 ★★★★☆ 149 Google reviews · Plus size clothing in Mason City, Iowa

Bridal & formal Boutique

Boutique selling wedding dresses, bridesmaids outfits & prom gowns, plus tuxedo rentals.

Plan your visit

  • Alterations on-site alterations mentioned — hems, takes, and tailoring handled where you bought it
  • Personal styling one-on-one styling help mentioned — ask about appointments if you want a whole-outfit session rather than a browse
  • Today see hours ·
  • Phone (641) 201-1032
  • Website blissformalwear.com

Hours

Monday 12–6 PM
Tuesday 12–8 PM
Wednesday 12–6 PM
Thursday 12–8 PM
Friday 12–6 PM
Saturday 10 AM–4 PM
Sunday Closed

Hours can shift for holidays, trunk shows, and private appointments — worth a quick check before a special trip.

What's on the racks

Clothing categories at Bliss bridal & formalwear, confirmed in shoppers' own reviews and the store's own info — not guessed from the sign out front.

👗 Plus Size Dresses 40 mentions

“Came in at 5, went in for a bridesmaid dress for my best friend, she found one she LOVED and I found out what style I want as well!”

All stores with plus size dresses →

👰 Plus Size Bridal 20 mentions

“Came in at 5, went in for a bridesmaid dress for my best friend, she found one she LOVED and I found out what style I want as well!”

All stores with plus size bridal →

💃 Plus Size Formal & Prom 4 mentions

“I will be back for any formal dress I may need in the future !”

All stores with plus size formal & prom →

What shoppers say again and again

The things reviewers bring up again and again across 149 Google reviews — with their own words as proof.

🛍️ personal styling help 3 mentions

“Stylist was extremely helpful, patient, professional and fun!”

👗 great dress selection 2 mentions
✂️ alterations on site 3 mentions

“The store is also so affordable and have finance options available and tailoring as well!”

💵 good value 2 mentions

“The store is also so affordable and have finance options available and tailoring as well!”

From the reviews

Came in at 5, went in for a bridesmaid dress for my best friend, she found one she LOVED and I found out what style I want as well! Stylist was extremely helpful, patient, professional and fun!

★★★★★ — Sam, Nov 2025

I was really nervous about going in for my bridal appointment but Ms. Natalie, who helped us, was incredibly kind, knowledgeable, and confident in helping! To the point where she found a dress based off what I sent pictures of inspiration over and it was everything I could ever have wanted, I didn't even really want…

★★★★★ — Midnight, Oct 2025

I came in with a small budget for my wedding dress and the ladies were so helpful and made my wedding dress dream come true! They have many options for many price points, make you feel beautiful and altered the dress to fit like a dream. I will be back for any formal dress I may need in the future !

★★★★★ — Cadence, May 2025

Great selection and atmosphere!Jessica helped me chose and try on dresses. Found my mother of the groom dress with my sisters. Fair prices and will alter closer to the date.

★★★★★ — Toni, Jan 2026

Excerpts from public Google reviews. Read all 149 reviews →

Plus size bridal & formal at Bliss bridal & formalwear

Bliss bridal & formalwear comes up for plus size bridal and formal wear — confirmed on their own site. Two things to know before the trip. First, bridal shopping is usually by appointment — book ahead, and when you call, ask what size range their try-on samples come in. A shop can order almost any gown in your size, but the sample sizes on the floor decide whether you actually get to see yourself in the dress, and the good plus bridal shops stock samples to try, not just to imagine. Second, plan the alterations timeline: gowns and formal dresses typically go through two or three fittings, so the comfortable window is starting your search around 8–10 months before the date and saying yes to a gown by 6. Alterations are mentioned on site here, which makes the fitting logistics a whole lot easier.

Check appointment info on their site

Where to find Bliss bridal & formalwear

2810 S Federal Ave, Mason City, IA50401

Get directions Instagram · Facebook

Plus size stores near Bliss bridal & formalwear

Maurices

4.5 ★★★★★ 108 reviews

480 Indianhead Dr, Mason City, IA

friendly staff

Women's clothing chain for current fashions in a range of sizes, plus footwear & accessories.

3.6 miles away

Maurices

4.5 ★★★★★ 38 reviews

2335 Leland Dr, Albert Lea, MN

good value

Women's clothing chain for current fashions in a range of sizes, plus footwear & accessories.

37.9 miles away

All plus size stores in Mason City, IA →

Listing verified July 2026 from public business records and shopper reviews. Something out of date? Report a correction. Own this store? Claim your listing — it's free.