HomeMichiganBirch Run › Bridal By Viper Prom Wedding Dress Shop In Michigan

Bridal By Viper Prom Wedding Dress Shop In Michigan

4.8 ★★★★★ 2,113 Google reviews · Plus size clothing in Birch Run, Michigan

Bridal & formal

Well-lit, upscale shop for wedding gowns, bridesmaids dresses and prom dresses, with helpful staff.

Plan your visit

  • Alterations on-site alterations mentioned — hems, takes, and tailoring handled where you bought it
  • Today see hours ·
  • Phone (989) 624-1100
  • Website bridalbyviper.com

Hours

Monday 12–7 PM
Tuesday Closed
Wednesday 12–7 PM
Thursday 12–7 PM
Friday 12–7 PM
Saturday 10 AM–7 PM
Sunday 10 AM–7 PM

Hours can shift for holidays, trunk shows, and private appointments — worth a quick check before a special trip.

What's on the racks

Clothing categories at Bridal By Viper Prom Wedding Dress Shop In Michigan, confirmed in shoppers' own reviews and the store's own info — not guessed from the sign out front.

👗 Plus Size Dresses 59 mentions

“I found my wedding dress at Bridal by Viper about a year before my wedding, and I honestly don’t think this experience could have gone any better.”

All stores with plus size dresses →

👰 Plus Size Bridal 39 mentions

“I found my wedding dress at Bridal by Viper about a year before my wedding, and I honestly don’t think this experience could have gone any better.”

All stores with plus size bridal →

💃 Plus Size Formal & Prom 3 mentions

“at BBV was absolutely incredible at helping me pick a formal gown out for my brothers wedding!”

All stores with plus size formal & prom →

What shoppers say again and again

The things reviewers bring up again and again across 2,113 Google reviews — with their own words as proof.

💜 body-positive experience 4 mentions

“Made me feel comfortable when looking for my wedding dress and found me my dream dress my very first stop.”

👗 great dress selection 2 mentions

“She knew exactly what I wanted (even if I was a little unsure) seriously found the perfect dress!”

✂️ alterations on site 5 mentions

“A special thank you to Kat, who spent countless hours during alterations hand-applying beading and lace to my dress and skirt.”

💵 good value 2 mentions

“Not to mention AFFORDABLE!”

From the reviews

I found my wedding dress at Bridal by Viper about a year before my wedding, and I honestly don’t think this experience could have gone any better. As a plus-size bride, dress shopping is something I usually approach with a lot of anxiety and self-doubt.

★★★★★ — Ashley, Jan 2026

I cannot say enough wonderful things about Bridal by Viper! When I first purchased my dress, I was honestly a little skeptical. I made the decision pretty quickly and didn't spend time shopping around or sitting with the decision to make sure it was truly "the one.

★★★★★ — Kristine, Jun 2026

I had the best experience finding my wedding dress thanks to Erin! From the moment we started, she was incredibly kind, patient, and genuinely invested in helping me find the perfect dress.

★★★★★ — Emma, Jul 2026

Melissa V. at BBV was absolutely incredible at helping me pick a formal gown out for my brothers wedding! A black tie event out of state, I had been to MANY stores, and Melissa came in to save the day the moment I walked in!!! A STUNNING dark purple velvet floor length gown that everyone loved.

★★★★★ — Britton, Dec 2025

Excerpts from public Google reviews. Read all 2,113 reviews →

Plus size bridal & formal at Bridal By Viper Prom Wedding Dress Shop In Michigan

Bridal By Viper Prom Wedding Dress Shop In Michigan comes up for plus size bridal and formal wear — confirmed on their own site. Two things to know before the trip. First, bridal shopping is usually by appointment — book ahead, and when you call, ask what size range their try-on samples come in. A shop can order almost any gown in your size, but the sample sizes on the floor decide whether you actually get to see yourself in the dress, and the good plus bridal shops stock samples to try, not just to imagine. Second, plan the alterations timeline: gowns and formal dresses typically go through two or three fittings, so the comfortable window is starting your search around 8–10 months before the date and saying yes to a gown by 6. Alterations are mentioned on site here, which makes the fitting logistics a whole lot easier.

Check appointment info on their site

Where to find Bridal By Viper Prom Wedding Dress Shop In Michigan

8800 Market Pl Dr Ste H030, Birch Run, MI48415

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All plus size stores in Birch Run, MI →

Listing verified July 2026 from public business records and shopper reviews. Something out of date? Report a correction. Own this store? Claim your listing — it's free.