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Diane's Formal Affair

4.5 ★★★★★ 207 Google reviews · Plus size clothing in Jasper, Alabama

Bridal & formal Boutique

Bridal & bridesmaid gowns in many styles & sizes are offered in an old-fashioned atmosphere.

Plan your visit

  • Alterations on-site alterations mentioned — hems, takes, and tailoring handled where you bought it
  • Personal styling one-on-one styling help mentioned — ask about appointments if you want a whole-outfit session rather than a browse
  • Price shoppers mention finds around $50 — treat it as a feel for the racks, not a promise
  • Today see hours ·
  • Phone (205) 221-3570
  • Website dianesformalaffair.com

Hours

Monday Closed
Tuesday 10 AM–4 PM
Wednesday 10 AM–4 PM
Thursday 10 AM–4 PM
Friday 10 AM–4 PM
Saturday 9:30 AM–2 PM
Sunday Closed

Hours can shift for holidays, trunk shows, and private appointments — worth a quick check before a special trip.

What's on the racks

Clothing categories at Diane's Formal Affair, confirmed in shoppers' own reviews and the store's own info — not guessed from the sign out front.

👗 Plus Size Dresses 41 mentions

“So I went looking for my black wedding dress today and Miss Shay and Kat really helped me get an idea of what I'm looking for and what made me feel beautiful.”

All stores with plus size dresses →

👰 Plus Size Bridal 14 mentions

“So I went looking for my black wedding dress today and Miss Shay and Kat really helped me get an idea of what I'm looking for and what made me feel beautiful.”

All stores with plus size bridal →

What shoppers say again and again

The things reviewers bring up again and again across 207 Google reviews — with their own words as proof.

🛍️ personal styling help 4 mentions

“She intentionally listened to what I wanted and helped me find the perfect dress!”

💵 good value 2 mentions

“AL to anyone looking for a great dress with a great deal.”

From the reviews

The ABSOLUTE best experience! I had been to another dress store & felt extremely rushed, like I wasn’t listened to, the lady didn’t put me in a gown that looked beautiful on me, & I couldn’t even put the dress on myself. This experience was completely different!!!!

★★★★★ — Hanna, Jun 2024

I had a wonderful experience this past Saturday. They not only had the dress I was looking for but they offered a wonderful price for the dress. My consultant Terrah was absolutely amazing. She knew exactly what veil to go with my dress and she even pulled other dresses that I almost bought.

★★★★★ — Theresa, Oct 2021

Absolutely amazing! No other words needed…...but….. I will say Katherine helped me, and she gave she PERFECT amount of advice without judgement. She even helped me personalize the dress I got.

★★★★★ — Kaytee, Jun 2025

As the mother of the bride, I cannot say enough wonderful things about Diane’s Formal Affair in Jasper, Alabama. From the moment we walked in, Shayla made what could have been a stressful experience feel effortless, personal, and incredibly special.

★★★★★ — Jenny, May 2026

Excerpts from public Google reviews. Read all 207 reviews →

Plus size bridal & formal at Diane's Formal Affair

Diane's Formal Affair comes up for plus size bridal and formal wear — confirmed on their own site. Two things to know before the trip. First, bridal shopping is usually by appointment — book ahead, and when you call, ask what size range their try-on samples come in. A shop can order almost any gown in your size, but the sample sizes on the floor decide whether you actually get to see yourself in the dress, and the good plus bridal shops stock samples to try, not just to imagine. Second, plan the alterations timeline: gowns and formal dresses typically go through two or three fittings, so the comfortable window is starting your search around 8–10 months before the date and saying yes to a gown by 6. Alterations are mentioned on site here, which makes the fitting logistics a whole lot easier.

Check appointments & gowns

Where to find Diane's Formal Affair

1608 5th Ave S, Jasper, AL35501

Get directions Instagram · Facebook

Plus size stores near Diane's Formal Affair

Bernards Store For Men

4.8 ★★★★★ 52 reviews

217 19th St W, Jasper, AL

Bridal & formal Big & tall alterations on sitegood value

Men's store offering a range of clothing, including suits and tuxedos.

under a mile away

Carol's Boutique

4.1 ★★★★☆ 54 reviews

109 19th St E, Jasper, AL

Boutique finds around $60

Family-owned store carrying women's clothes, shoes, and accessories in regular and plus sizes.

under a mile away

Cato Fashions

3.9 ★★★★☆ 39 reviews

1974 Forestdale Blvd, Birmingham, AL

Bridal & formal

Chain with stylish apparel for women ranging from junior to plus sizes, along with accessories.

28.1 miles away

All plus size stores in Jasper, AL →

Listing verified July 2026 from public business records and shopper reviews. Something out of date? Report a correction. Own this store? Claim your listing — it's free.