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Lane Bryant

3.8 ★★★★☆ 82 Google reviews · Plus size clothing in Madison, Wisconsin

Women's clothing chain with fashionable plus-size clothing, lingerie, shoes & accessories.

Plan your visit

Hours

Monday 11 AM–8 PM
Tuesday 11 AM–8 PM
Wednesday 11 AM–8 PM
Thursday 11 AM–8 PM
Friday 10 AM–8 PM
Saturday 10 AM–8 PM
Sunday 11 AM–6 PM

Hours can shift for holidays, trunk shows, and private appointments — worth a quick check before a special trip.

What's on the racks

Clothing categories at Lane Bryant, confirmed in shoppers' own reviews and the store's own info — not guessed from the sign out front.

💃 Plus Size Formal & Prom

All stores with plus size formal & prom →

🩱 Plus Size Swimwear 2 mentions

All stores with plus size swimwear →

👙 Plus Size Lingerie & Bras 12 mentions

“I’ve been having a lot of issues trying to find a bra that fit well and didn’t hurt.”

All stores with plus size lingerie & bras →

What shoppers say again and again

The things reviewers bring up again and again across 82 Google reviews — with their own words as proof.

🚪 great fitting rooms 3 mentions

From the reviews

I order a lot of things online so I don't spend much time in the store but when I do, everyone has been very polite. They see me and head back to get my packages when I enter. I have had very long conversations with some of the employees when it has been slow when I come in. Very nice people.

★★★★★ — Jenn, Oct 2025

I’ve been having a lot of issues trying to find a bra that fit well and didn’t hurt. I came in and told them the issues I was experiencing trying to find a good bra. The sales associate was very attentive, understanding, helpful and kind. I couldn’t be happier with the customer service I received.

★★★★★ — K, Apr 2019

Very helpful staff. Clean and what I needed. Wish they would make more front closing bras.

★★★★★ — Gail, Feb 2022

Friendly and helpful staff! I came in 20 minutes before close and the women working at the time (5/10) personally picked out exactly what I wanted.

★★★★★ — Kayla, May 2025

Excerpts from public Google reviews. Read all 82 reviews →

Where to find Lane Bryant

7319 W Towne Way, Madison, WI53719

Get directions Instagram · Facebook

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Big & tall actually stocks extended sizespersonal styling help

Retail chain for men's casualwear, brand-name suits & shoes in a wide selection of larger sizes.

under a mile away

All plus size stores in Madison, WI →

Listing verified July 2026 from public business records and shopper reviews. Something out of date? Report a correction. Own this store? Claim your listing — it's free.