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Pure Bridal

4.7 ★★★★★ 317 Google reviews · Plus size clothing in Ames, Iowa

Bridal & formal Boutique

Local, by-appointment salon featuring a wide selection of wedding gowns & bridal accessories.

Plan your visit

  • Alterations on-site alterations mentioned — hems, takes, and tailoring handled where you bought it
  • Personal styling one-on-one styling help mentioned — ask about appointments if you want a whole-outfit session rather than a browse
  • Today see hours ·
  • Phone (515) 663-2222
  • Website purebridaliowa.com

Hours

Monday Closed
Tuesday Closed
Wednesday 11 AM–5 PM
Thursday 11 AM–7 PM
Friday 11 AM–5 PM
Saturday 9 AM–4 PM
Sunday 11 AM–5 PM

Hours can shift for holidays, trunk shows, and private appointments — worth a quick check before a special trip.

What's on the racks

Clothing categories at Pure Bridal, confirmed in shoppers' own reviews and the store's own info — not guessed from the sign out front.

👗 Plus Size Dresses 57 mentions

“I picked out some dresses to try on with their online catalog, which was so nice and helpful and Megan made the experience of my first and last dress appointment so great!”

All stores with plus size dresses →

👰 Plus Size Bridal 40 mentions

“Pure bridal is an amazing place to shop for your wedding gown, they seriously have so many dresses, more dresses then any other shop I have been in!”

All stores with plus size bridal →

👚 Plus Size Tops & Blouses 3 mentions

“Even up until the very end of my appointment letting me go back and forth between my top two until I could decide.”

All stores with plus size tops & blouses →

What shoppers say again and again

The things reviewers bring up again and again across 317 Google reviews — with their own words as proof.

🛍️ personal styling help 6 mentions

“A stylist called me to get more information on my vision/vibe for my wedding before my appointment then sent me a gallery of their dresses for me to scroll through and favorite.”

👗 great dress selection 4 mentions

“Pure bridal is an amazing place to shop for your wedding gown, they seriously have so many dresses, more dresses then any other shop I have been in!”

💵 good value 2 mentions

“I also ended up choosing one of the more affordable dresses, and they treated me the same as they would have if I'd purchased a higher-priced gown.”

From the reviews

I got my dress yesterday at the Pure Bridal pop-up and had the best experience! As soon as we arrived, the owners greeted us and explained how everything was organized and where to find different styles and sizes, which made it super easy to get started.

★★★★★ — Hannah, Mar 2026

I worked with Jillian at Pure Bridal recently to find my dream dress and was AMAZED with the level of care and expertise. I’ve been shopping at a few places, even out of state, and was pleasantly surprised with how well stocked and organized Pure Bridal was.

★★★★★ — Jessica, Jan 2026

I absolutely LOVED working with Pure Bridal. My stylist Megan N and Brynn were absolutely amazing. They made me feel so beautiful in every dress I tried on. They didn’t make me feel like I was just their job, they made me feel at home and comfortable.

★★★★★ — Addyson, Oct 2025

Had my very first dress appointment with Pure Bridal, the entire experience was great. Jillian was AMAZING with selecting dresses to try on and very patient and willing to listen to what I liked and didn’t like.

★★★★★ — Madeline, Sep 2025

Excerpts from public Google reviews. Read all 317 reviews →

Plus size bridal & formal at Pure Bridal

Pure Bridal comes up for plus size bridal and formal wear — confirmed on their own site. Two things to know before the trip. First, bridal shopping is usually by appointment — book ahead, and when you call, ask what size range their try-on samples come in. A shop can order almost any gown in your size, but the sample sizes on the floor decide whether you actually get to see yourself in the dress, and the good plus bridal shops stock samples to try, not just to imagine. Second, plan the alterations timeline: gowns and formal dresses typically go through two or three fittings, so the comfortable window is starting your search around 8–10 months before the date and saying yes to a gown by 6. Alterations are mentioned on site here, which makes the fitting logistics a whole lot easier.

Check appointment info on their site

Where to find Pure Bridal

306 S 16th St, Ames, IA50010

Get directions Instagram · Facebook

Plus size stores near Pure Bridal

Maurices

4.4 ★★★★☆ 34 reviews

1419 Buckeye Ave, Ames, IA

friendly staffgood value

Women's clothing chain for current fashions in a range of sizes, plus footwear & accessories.

under a mile away

b.e.good

5 ★★★★★ 3 reviews

301 Main St #108, Ames, IA

Boutique

1.2 miles away

Miss Meyer’s Clothing Consignment

4.6 ★★★★★ 59 reviews

432 5th St, Ames, IA

Extended sizes 4X+ spotless & cleangood value

Consignment shop selling used items from the past 2 years, including leather purses and shoes.

1.2 miles away

All plus size stores in Ames, IA →

Listing verified July 2026 from public business records and shopper reviews. Something out of date? Report a correction. Own this store? Claim your listing — it's free.