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Rainbow Shops

3.6 ★★★★☆ 65 Google reviews · Plus size clothing in Holyoke, Massachusetts

Bridal & formal Extended sizes 4X+

Apparel chain offering fashionable clothing for women, men & kids, as well as shoes & accessories.

Plan your visit

  • Size range sizes 14–20 — the store's own stated range, so you know before you drive over
  • Extended sizes 4X+ / size 26+ confirmed on the store's own site — not just a "plus section"
  • Today see hours ·
  • Phone (413) 534-3560
  • Website stores.rainbowshops.com

Hours

Monday 10 AM–8 PM
Tuesday 10 AM–8 PM
Wednesday 10 AM–8 PM
Thursday 10 AM–8 PM
Friday 10 AM–9 PM
Saturday 10 AM–9 PM
Sunday 11 AM–6 PM

Hours can shift for holidays, trunk shows, and private appointments — worth a quick check before a special trip.

What shoppers say again and again

The things reviewers bring up again and again across 65 Google reviews — with their own words as proof.

🧼 spotless & clean 3 mentions

“Exelent customer service the store look nice and clean very organized congratulations to the manager and staff members in 244.”

From the reviews

Exelent customer service the store look nice and clean very organized congratulations to the manager and staff members in 244.

★★★★★ — Luisdaniel, Jun 2016

I give Rainbow Shops all the stars!! To be transparent, I mostly do my shopping on their online platform (the selection is much broader and I can take my sweet time). I do however pick up my items in-store (no shipping costs!) The staff is friendly, personable and the store is always clean.

★★★★★ — Phoenix, Jul 2025

I love rainbow if you take your time and look threw the clothes you can come out on top

★★★★★ — Cottoncandy, Mar 2026

I was here once and found the place to be trendy with a wide choice of custom jewelry.

★★★★☆ — Wilfredo, Aug 2019

Excerpts from public Google reviews. Read all 65 reviews →

Plus size bridal & formal at Rainbow Shops

Rainbow Shops comes up for plus size bridal and formal wear — confirmed on their own site. Two things to know before the trip. First, bridal shopping is usually by appointment — book ahead, and when you call, ask what size range their try-on samples come in. A shop can order almost any gown in your size, but the sample sizes on the floor decide whether you actually get to see yourself in the dress, and the good plus bridal shops stock samples to try, not just to imagine. Second, plan the alterations timeline: gowns and formal dresses typically go through two or three fittings, so the comfortable window is starting your search around 8–10 months before the date and saying yes to a gown by 6.

Check appointment info on their site

Where to find Rainbow Shops

2263 Northampton St, Holyoke, MA01040

Get directions

Plus size stores near Rainbow Shops

DXL Big + Tall

4.7 ★★★★★ 169 reviews

35 Holyoke St, Holyoke, MA

Big & tall Extended sizes 4X+ actually stocks extended sizespersonal styling helpgood value

Retail chain for men's casualwear, brand-name suits & shoes in a wide selection of larger sizes.

under a mile away

Lane Bryant

4.5 ★★★★★ 103 reviews

50 Holyoke St, Holyoke, MA

Women's clothing chain with fashionable plus-size clothing, lingerie, shoes & accessories.

1.2 miles away

Torrid

4.5 ★★★★★ 125 reviews

50 Holyoke St Spc G307, Holyoke, MA

Women's clothing chain known for its trendy plus-size cocktail dresses, jeans, lingerie & footwear.

1.3 miles away

All plus size stores in Holyoke, MA →

Listing verified July 2026 from public business records and shopper reviews. Something out of date? Report a correction. Own this store? Claim your listing — it's free.