HomeWisconsinMilwaukee › Rainbow Shops

Rainbow Shops

4.1 ★★★★☆ 105 Google reviews · Plus size clothing in Milwaukee, Wisconsin

Bridal & formal Extended sizes 4X+

Apparel chain offering fashionable clothing for women, men & kids, as well as shoes & accessories.

Plan your visit

  • Size range sizes 14–20 — the store's own stated range, so you know before you drive over
  • Extended sizes 4X+ / size 26+ confirmed on the store's own site — not just a "plus section"
  • Today see hours ·
  • Phone (414) 444-9362
  • Website stores.rainbowshops.com

Hours

Monday 10 AM–7 PM
Tuesday 10 AM–7 PM
Wednesday 10 AM–7 PM
Thursday 10 AM–7 PM
Friday 10 AM–7 PM
Saturday 10 AM–7 PM
Sunday 10 AM–6 PM

Hours can shift for holidays, trunk shows, and private appointments — worth a quick check before a special trip.

What shoppers say again and again

The things reviewers bring up again and again across 105 Google reviews — with their own words as proof.

🚪 great fitting rooms 2 mentions

From the reviews

I rarely shop Rainbow but when I do... I come to this location (35th North Avenue) the service is exceptional and the store is clean. Management seems very concerned with the rapport of the store- she’s always cleaning, re-decorating, and she speaks to her staff in a professional manner. Kudos y’all

★★★★★ — Irie, Jul 2019

👌 * Perfect clothes and love their Regional Manager! I met her at one of the Midtown Center locations and she was very polite and explained all that she does at both stores 👏 * They always have a great selection , beautiful outfits and even some name brands.

★★★★☆ — Jaime, Mar 2017

I always like shopping here. Those quick put something together outfits be nice. Not to mention that have real cute stuff. I wish they have the same type clothing in plus sizes to.

★★★★★ — Regina, Oct 2024

The ladies in there are ALWAYS pleasant and go above and beyond to help you...my favorite ❤️❤️❤️

★★★★★ — Nicole, Mar 2022

Excerpts from public Google reviews. Read all 105 reviews →

Plus size bridal & formal at Rainbow Shops

Rainbow Shops comes up for plus size bridal and formal wear — confirmed on their own site. Two things to know before the trip. First, bridal shopping is usually by appointment — book ahead, and when you call, ask what size range their try-on samples come in. A shop can order almost any gown in your size, but the sample sizes on the floor decide whether you actually get to see yourself in the dress, and the good plus bridal shops stock samples to try, not just to imagine. Second, plan the alterations timeline: gowns and formal dresses typically go through two or three fittings, so the comfortable window is starting your search around 8–10 months before the date and saying yes to a gown by 6.

Check appointment info on their site

Where to find Rainbow Shops

3513 W North Ave, Milwaukee, WI53208

Get directions

Plus size stores near Rainbow Shops

Premium Stylez Apparel

5 ★★★★★ 1 reviews

5619 W North Ave, Milwaukee, WI

1.3 miles away

Voluptuous Secrets

4.7 ★★★★★ 76 reviews

1740 N Doctor M.L.K. Jr Dr, Milwaukee, WI

Boutique actually stocks extended sizesbra fittings done right

Modest showroom featuring a range of lingerie in plus sizes, including bras & underwear.

2.3 miles away

Ashley Stewart

4.1 ★★★★☆ 167 reviews

4101 N 56th St, Milwaukee, WI

Sizes 10–36

Bridal & formal good value

Retail chain featuring stylish womenswear in sizes 10-36, plus shoes, lingerie & accessories.

2.5 miles away

All plus size stores in Milwaukee, WI →

Listing verified July 2026 from public business records and shopper reviews. Something out of date? Report a correction. Own this store? Claim your listing — it's free.