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Rainbow Shops

3.8 ★★★★☆ 248 Google reviews · Plus size clothing in Milwaukee, Wisconsin

Bridal & formal Extended sizes 4X+

Apparel chain offering fashionable clothing for women, men & kids, as well as shoes & accessories.

Plan your visit

  • Size range sizes 14–20 — the store's own stated range, so you know before you drive over
  • Extended sizes 4X+ / size 26+ confirmed on the store's own site — not just a "plus section"
  • Price shoppers mention finds around $20 — treat it as a feel for the racks, not a promise
  • Today see hours ·
  • Phone (414) 817-1005
  • Website stores.rainbowshops.com

Hours

Monday 10 AM–8 PM
Tuesday 10 AM–8 PM
Wednesday 10 AM–8 PM
Thursday 10 AM–8 PM
Friday 10 AM–9 PM
Saturday 10 AM–9 PM
Sunday 10 AM–6 PM

Hours can shift for holidays, trunk shows, and private appointments — worth a quick check before a special trip.

What's on the racks

Clothing categories at Rainbow Shops, confirmed in shoppers' own reviews and the store's own info — not guessed from the sign out front.

👗 Plus Size Dresses 2 mentions

All stores with plus size dresses →

👠 Wide-Width Shoes 2 mentions

“Theres a section with kids clothes and shoes.”

All stores with wide-width shoes →

👚 Plus Size Tops & Blouses 2 mentions

“This time a shorty jacket ,& blouse to match my jeans, purchased at Value Village”

All stores with plus size tops & blouses →

From the reviews

Cashiers there always seem to have an attitude. But the lady who fixes clothes and its at the door to welcome you in is very nice. I like this store because they have small sizes and very large like 3XL as well. Theres a large variety of clothes. Very colorfull clothes. Theres a section with kids clothes and shoes.

★★★★☆ — Selena, Jan 2024

Today I went into the store on South 27th Street in Milwaukee and was greeted by a very nice lady, Marcia. Right away she asked if I needed help and I told her I was looking for a New Year's Eve outfit for the first time in over 2 decades. She showed med some great pieces to consider.

★★★★★ — Tawana, Dec 2019

Love Rainbow clothing stores. The cashier's are nice and friendly, like myself like clothes and are happy to help you build an outfit to fit your taste. However, I have only been in 5/6 Rainbow clothing stores, and I can truthfully say I have NEVER left one without a purchase.

★★★★★ — Susie, Oct 2021

Out-of-towner desperately needed an outfit. Maya gave impeccable customer service. She was welcoming, professional and understood what I wanted. Her suggestions were on point and I ended up buying more than intended.👍 Thank you keep up the good work. Btw- that location has good fashions.

★★★★★ — Bepos1Luv, Oct 2019

Excerpts from public Google reviews. Read all 248 reviews →

Plus size bridal & formal at Rainbow Shops

Rainbow Shops comes up for plus size bridal and formal wear — confirmed on their own site. Two things to know before the trip. First, bridal shopping is usually by appointment — book ahead, and when you call, ask what size range their try-on samples come in. A shop can order almost any gown in your size, but the sample sizes on the floor decide whether you actually get to see yourself in the dress, and the good plus bridal shops stock samples to try, not just to imagine. Second, plan the alterations timeline: gowns and formal dresses typically go through two or three fittings, so the comfortable window is starting your search around 8–10 months before the date and saying yes to a gown by 6.

Check appointment info on their site

Where to find Rainbow Shops

3736 S 27th St, Milwaukee, WI53221

Get directions

Plus size stores near Rainbow Shops

Royaltys Curvy Closet

5 ★★★★★ 10 reviews

4514 W Forest Home Ave, Milwaukee, WI

great fitting roomsgood value

1.4 miles away

DXL Big + Tall

4.4 ★★★★☆ 299 reviews

4820 S 76th St, Greenfield, WI

Big & tall actually stocks extended sizes

Retail chain for men's casualwear, brand-name suits & shoes in a wide selection of larger sizes.

3.4 miles away

Maurices

4.3 ★★★★☆ 80 reviews

5300 S 76th St Spc 520a, Greendale, WI

friendly staffquality pieces

Women's clothing chain for current fashions in a range of sizes, plus footwear & accessories.

3.5 miles away

All plus size stores in Milwaukee, WI →

Listing verified July 2026 from public business records and shopper reviews. Something out of date? Report a correction. Own this store? Claim your listing — it's free.