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Rainbow Shops

3.1 ★★★☆☆ 38 Google reviews · Plus size clothing in Williamsburg, Virginia

Extended sizes 4X+
Rainbow Shops, plus size clothing store in Williamsburg, VA — photo 1

Apparel chain offering fashionable clothing for women, men & kids, as well as shoes & accessories.

Plan your visit

  • Size range sizes 14–20 — the store's own stated range, so you know before you drive over
  • Extended sizes 4X+ / size 26+ confirmed on the store's own site — not just a "plus section"
  • Price shoppers mention finds around $10 — treat it as a feel for the racks, not a promise
  • Today see hours ·
  • Phone (757) 220-6278
  • Website stores.rainbowshops.com

Hours

Monday 10 AM–8 PM
Tuesday 10 AM–8 PM
Wednesday 10 AM–8 PM
Thursday 10 AM–8 PM
Friday 10 AM–9 PM
Saturday 10 AM–9 PM
Sunday 11 AM–7 PM

Hours can shift for holidays, trunk shows, and private appointments — worth a quick check before a special trip.

What's on the racks

Clothing categories at Rainbow Shops, confirmed in shoppers' own reviews and the store's own info — not guessed from the sign out front.

👗 Plus Size Dresses 5 mentions

All stores with plus size dresses →

👠 Wide-Width Shoes 2 mentions

All stores with wide-width shoes →

What shoppers say again and again

The things reviewers bring up again and again across 38 Google reviews — with their own words as proof.

🚪 great fitting rooms 5 mentions

From the reviews

First I’m going to start by saying I’m big on reviews. My family and I are were down this past week on vacation staying at the resorts in Williamsburg. Prior to we planned an itinerary and did our background on locations we wanted to visit. With that being said prime outlet mall was on our list.

★★★★★ — Mesha, Jun 2025

My husband saw the sandals in the window and we went back in and found the nice young lady that had great patience,she actually wanted to found the sandles that looked good on my feet. I had to narrow my selection down to 4pairs. Ps they have a great sale..$10 if you buy 2 or more. rainbow Williamsburg

★★★★★ — Cecelia, Jun 2025

Awesome customer service deals several items for plus size community and inter exaction was amazing store was very clean and easy shopping experience as well as fun with the music choice throughout the store

★★★★★ — Jaquetta, Sep 2025

They have the perfect clothes that you don't need but just have to have!!! Staff is so friendly and helpful!

★★★★★ — Vandolyn, Dec 2023

Excerpts from public Google reviews. Read all 38 reviews →

Where to find Rainbow Shops

5625 Richmond Rd, Williamsburg, VA23188

Get directions

Plus size stores near Rainbow Shops

Lane Bryant Outlet

4.4 ★★★★☆ 154 reviews

5625 Richmond Rd, Williamsburg, VA

personal styling helpfriendly staff

Women's clothing chain with fashionable plus-size clothing, lingerie, shoes & accessories.

under a mile away

Talbots Outlet

4.4 ★★★★☆ 66 reviews

5645 140 Richmond Rd, Williamsburg, VA

Big & tall spotless & cleangreat fitting roomsfriendly staff

Women's apparel chain offering workwear, dresses, casual clothes & accessories in classic styles.

under a mile away

DXL Big + Tall Outlet

4.5 ★★★★★ 136 reviews

5601 Richmond Rd #12, Williamsburg, VA

Big & tall actually stocks extended sizesgood value

Retail chain for men's casualwear, brand-name suits & shoes in a wide selection of larger sizes.

under a mile away

All plus size stores in Williamsburg, VA →

Listing verified July 2026 from public business records and shopper reviews. Something out of date? Report a correction. Own this store? Claim your listing — it's free.