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Reformation

3.3 ★★★☆☆ 67 Google reviews · Plus size clothing in San Francisco, California

Bridal & formal Boutique

Funky shop selling its own clothing designs made from vintage pieces & repurposed fabric

Plan your visit

  • Personal styling one-on-one styling help mentioned — ask about appointments if you want a whole-outfit session rather than a browse
  • Today see hours ·
  • Phone (628) 200-0773
  • Website thereformation.com

Hours

Monday 11 AM–7 PM
Tuesday 11 AM–7 PM
Wednesday 11 AM–7 PM
Thursday 11 AM–7 PM
Friday 11 AM–7 PM
Saturday 11 AM–7 PM
Sunday 11 AM–6 PM

Hours can shift for holidays, trunk shows, and private appointments — worth a quick check before a special trip.

What's on the racks

Clothing categories at Reformation, confirmed in shoppers' own reviews and the store's own info — not guessed from the sign out front.

👗 Plus Size Dresses 7 mentions

“The dresses didn't fit me right (too long for my torso), but the sales associates tried really hard to find me one that could be easily tailored to fit me.”

All stores with plus size dresses →

👚 Plus Size Tops & Blouses 3 mentions

“I wanted to exchange a sweater for a smaller size, and even though they didn’t have it, they helped me try another color so I could check the fitting.”

All stores with plus size tops & blouses →

What shoppers say again and again

The things reviewers bring up again and again across 67 Google reviews — with their own words as proof.

📏 actually stocks extended sizes 5 mentions

“I asked the stylist if they had other colors and she helped grab white, black and navy for me in my size.”

🚪 great fitting rooms 12 mentions

“Have only had good customer experiences here, including no dressing room wait on a weekend, items brought to dressing room seamlessly, and a seamless exchange.”

From the reviews

The lady who helped me found all 5 dresses in my size in a fitting room within a few minutes. She was also very sweet and complimented me a lot ❤️ I think I may have been somewhat lucky because I’m a size 0 but I’ve heard customers who are larger in size having bad experiences.

★★★★★ — Shreya, Aug 2020

Staff were helpful when I needed an outfit for an event in an hour. They do seem understaffed, there’s no dedicated runner for the stockroom and the clothes weren’t steamed from their shipping packages. Message to regional managers: staff your stores well, it’s representative of your brand.

★★★★☆ — Jessica, Oct 2024

i LOVE this brand and always have such great client service whenever i visit their shops. the ability to shop while still in your own dressing room is so convenient. the innovated shopping experience they have achieved is inspiring (and appreciated)!

★★★★★ — Rachel, Oct 2019

I love the brand and everything it stands for, especially the sustainability angle. Had a great experience shopping here. I could add clothes to try on via iPad in the change room, and the rooms were roomy. I even found my HG T-shirt.

★★★★★ — Cathy, Jun 2019

Excerpts from public Google reviews. Read all 67 reviews →

Plus size bridal & formal at Reformation

Reformation comes up for plus size bridal and formal wear — confirmed on their own site. Two things to know before the trip. First, bridal shopping is usually by appointment — book ahead, and when you call, ask what size range their try-on samples come in. A shop can order almost any gown in your size, but the sample sizes on the floor decide whether you actually get to see yourself in the dress, and the good plus bridal shops stock samples to try, not just to imagine. Second, plan the alterations timeline: gowns and formal dresses typically go through two or three fittings, so the comfortable window is starting your search around 8–10 months before the date and saying yes to a gown by 6.

Check appointment info on their site

Where to find Reformation

2360 Fillmore St, San Francisco, CA94115

Get directions Instagram · Facebook

Plus size stores near Reformation

Blue Sky Bridal

4.9 ★★★★★ 122 reviews

1846 Union St, San Francisco, CA

Bridal & formal Boutique personal styling helpgreat dress selectionalterations on site

Spacious boutique selling new and pre-owned wedding dresses for brides.

under a mile away

Go Figure

4.3 ★★★★☆ 6 reviews

1870 Fulton St, San Francisco, CA

Home-based, appointment-only shop for plus-size women's clothing by American & European designers.

1.3 miles away

Janene's Bridal Boutique

4.7 ★★★★★ 95 reviews

228 Grant Ave, San Francisco, CA

Bridal & formal Boutique personal styling helpgreat dress selectionalterations on site

1.6 miles away

All plus size stores in San Francisco, CA →

Listing verified July 2026 from public business records and shopper reviews. Something out of date? Report a correction. Own this store? Claim your listing — it's free.