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Rainbow Shops

4.1 ★★★★☆ 146 Google reviews · Plus size clothing in Milwaukee, Wisconsin

Bridal & formal Extended sizes 4X+

Apparel chain offering fashionable clothing for women, men & kids, as well as shoes & accessories.

Plan your visit

  • Size range sizes 14–20 — the store's own stated range, so you know before you drive over
  • Extended sizes 4X+ / size 26+ confirmed on the store's own site — not just a "plus section"
  • Today see hours ·
  • Phone (414) 464-4390
  • Website stores.rainbowshops.com

Hours

Monday 10 AM–8 PM
Tuesday 10 AM–8 PM
Wednesday 10 AM–8 PM
Thursday 10 AM–8 PM
Friday 10 AM–9 PM
Saturday 10 AM–9 PM
Sunday 10 AM–6 PM

Hours can shift for holidays, trunk shows, and private appointments — worth a quick check before a special trip.

What shoppers say again and again

The things reviewers bring up again and again across 146 Google reviews — with their own words as proof.

💵 good value 2 mentions

“Love this location always have Any and everything that you need color,size, different patterns, and most of all very affordable but the accessories is B.”

From the reviews

I always like shopping here. They usually have something I like whether its shoes, a casual outfit or even something work appropriate. The only thing I'd like more is if they had one or two more employees working a shift.

★★★★☆ — Yoruichi, Mar 2019

Love this location always have Any and everything that you need color,size, different patterns, and most of all very affordable but the accessories is B.O.M.B the absolute best😊

★★★★★ — Eboni, Apr 2023

Place is clean and organized. The Staff are nice and courteous. I Like coming here for a quick last minute outfit I need.

★★★★★ — Maricel, Nov 2019

Nice staff, reasonable prices, decent clothing selection, soft music playing, relaxing vibe,store was organized

★★★★★ — Wanda, Nov 2025

Excerpts from public Google reviews. Read all 146 reviews →

Plus size bridal & formal at Rainbow Shops

Rainbow Shops comes up for plus size bridal and formal wear — confirmed on their own site. Two things to know before the trip. First, bridal shopping is usually by appointment — book ahead, and when you call, ask what size range their try-on samples come in. A shop can order almost any gown in your size, but the sample sizes on the floor decide whether you actually get to see yourself in the dress, and the good plus bridal shops stock samples to try, not just to imagine. Second, plan the alterations timeline: gowns and formal dresses typically go through two or three fittings, so the comfortable window is starting your search around 8–10 months before the date and saying yes to a gown by 6.

Check appointment info on their site

Where to find Rainbow Shops

10448 W Silver Spring Dr, Milwaukee, WI53225

Get directions

Plus size stores near Rainbow Shops

Citi Trends

4 ★★★★☆ 266 reviews

6406 N 76th St, Milwaukee, WI

good value

Retail chain selling brand-name streetwear at a discount, plus accessories, shoes & decor items.

2.2 miles away

Rainbow Shops

6500 N 76th St, Milwaukee, WI

Sizes 14–20

Extended sizes 4X+

2.2 miles away

Rainbow Shops

3.5 ★★★★☆ 66 reviews

7600 W Capitol Dr, Milwaukee, WI

Sizes 14–20

Bridal & formal Extended sizes 4X+

Apparel chain offering fashionable clothing for women, men & kids, as well as shoes & accessories.

2.7 miles away

All plus size stores in Milwaukee, WI →

Listing verified July 2026 from public business records and shopper reviews. Something out of date? Report a correction. Own this store? Claim your listing — it's free.