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Rainbow Shops

3.5 ★★★★☆ 66 Google reviews · Plus size clothing in Milwaukee, Wisconsin

Bridal & formal Extended sizes 4X+

Apparel chain offering fashionable clothing for women, men & kids, as well as shoes & accessories.

Plan your visit

  • Size range sizes 14–20 — the store's own stated range, so you know before you drive over
  • Extended sizes 4X+ / size 26+ confirmed on the store's own site — not just a "plus section"
  • Today see hours ·
  • Phone (414) 462-2451
  • Website stores.rainbowshops.com

Hours

Monday 10 AM–8 PM
Tuesday 10 AM–8 PM
Wednesday 10 AM–8 PM
Thursday 10 AM–8 PM
Friday 10 AM–9 PM
Saturday 10 AM–9 PM
Sunday 10 AM–6 PM

Hours can shift for holidays, trunk shows, and private appointments — worth a quick check before a special trip.

What's on the racks

Clothing categories at Rainbow Shops, confirmed in shoppers' own reviews and the store's own info — not guessed from the sign out front.

👗 Plus Size Dresses 2 mentions

“I spent 40 at Rainbow and I got 3 Dresses, 1 Outfit and A Pair of Sandals.”

All stores with plus size dresses →

From the reviews

Clothes are cheaper than Walmart, Target and Other Stores. I spent 40 at Rainbow and I got 3 Dresses, 1 Outfit and A Pair of Sandals. I am Very Happy and Satisfied. Employees are Very Caring, Helpful, Happy and Friendly. Thank You Rainbow, I will be back for more Clothes and I Definitely Will let My Family.

★★★★★ — Donna, Sep 2022

The only store that's fitting these HIPS, THIGHS and 🍑🍑🍑(caus it's alot more 🍑than hips and thighs these days, if you know what I'm saying 🙄🤣)for the RIGHT PRICE so THANKS RAINBOWS you been LIFE to my physique ⌛!!!

★★★★★ — Laura, Aug 2018

Best service I've had in any kind of setting in a very long time. Good management and extremely helpful staff. They also actively follow covid guidelines too. Love this store!!!❤️

★★★★★ — Megan, Apr 2021

Jayy the manager is Soo nice showed me where everything was ..Soo sweet..she definitely needs a raise the customer service is there..

★★★★★ — Patt, Mar 2026

Excerpts from public Google reviews. Read all 66 reviews →

Plus size bridal & formal at Rainbow Shops

Rainbow Shops comes up for plus size bridal and formal wear — confirmed on their own site. Two things to know before the trip. First, bridal shopping is usually by appointment — book ahead, and when you call, ask what size range their try-on samples come in. A shop can order almost any gown in your size, but the sample sizes on the floor decide whether you actually get to see yourself in the dress, and the good plus bridal shops stock samples to try, not just to imagine. Second, plan the alterations timeline: gowns and formal dresses typically go through two or three fittings, so the comfortable window is starting your search around 8–10 months before the date and saying yes to a gown by 6.

Check appointment info on their site

Where to find Rainbow Shops

7600 W Capitol Dr, Milwaukee, WI53222

Get directions

Plus size stores near Rainbow Shops

Ashley Stewart

4.1 ★★★★☆ 167 reviews

4101 N 56th St, Milwaukee, WI

Sizes 10–36

Bridal & formal good value

Retail chain featuring stylish womenswear in sizes 10-36, plus shoes, lingerie & accessories.

1.3 miles away

Rainbow Shops

3.8 ★★★★☆ 52 reviews

4175 N 56th St, Milwaukee, WI

Sizes 14–20

Bridal & formal Extended sizes 4X+ spotless & cleangood value

Apparel chain offering fashionable clothing for women, men & kids, as well as shoes & accessories.

1.3 miles away

Premium Stylez Apparel

5 ★★★★★ 1 reviews

5619 W North Ave, Milwaukee, WI

2.4 miles away

All plus size stores in Milwaukee, WI →

Listing verified July 2026 from public business records and shopper reviews. Something out of date? Report a correction. Own this store? Claim your listing — it's free.