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Rainbow Shops

3.8 ★★★★☆ 52 Google reviews · Plus size clothing in Milwaukee, Wisconsin

Bridal & formal Extended sizes 4X+

Apparel chain offering fashionable clothing for women, men & kids, as well as shoes & accessories.

Plan your visit

  • Size range sizes 14–20 — the store's own stated range, so you know before you drive over
  • Extended sizes 4X+ / size 26+ confirmed on the store's own site — not just a "plus section"
  • Today see hours ·
  • Phone (414) 442-6690
  • Website stores.rainbowshops.com

Hours

Monday 10 AM–8 PM
Tuesday 10 AM–8 PM
Wednesday 10 AM–8 PM
Thursday 10 AM–8 PM
Friday 10 AM–9 PM
Saturday 10 AM–9 PM
Sunday 10 AM–6 PM

Hours can shift for holidays, trunk shows, and private appointments — worth a quick check before a special trip.

What shoppers say again and again

The things reviewers bring up again and again across 52 Google reviews — with their own words as proof.

🧼 spotless & clean 3 mentions

“Nice sales organized, clean good employee working No disrespectfulness”

💵 good value 2 mentions

From the reviews

CASH was such a fun pleasant surprise for customer service in this area 🥰. I called looking to exchange a pair of boots 👢 I needed a 1/2 size up and she went above and beyond to make sure that she double checked for this certain pair. Not only did she find it she saved them for me @ the register 😇🥳🤩.

★★★★★ — Kameelia, Nov 2024

My experience was very nice. The staff were helpful and patient. It was also clean and very organized.

★★★★★ — Maria, May 2026

Good customer service, always a pleasure to shop at Rainbow's...I enjoy shopping here and I have recommended you all to my family & friends!!!

★★★★★ — Cassandra, May 2018

Good customer service lots of merchandise to choose from the store is a little difficult to navigate the aisle due to so many items

★★★★☆ — Momo4Lyfe, Feb 2022

Excerpts from public Google reviews. Read all 52 reviews →

Plus size bridal & formal at Rainbow Shops

Rainbow Shops comes up for plus size bridal and formal wear — confirmed on their own site. Two things to know before the trip. First, bridal shopping is usually by appointment — book ahead, and when you call, ask what size range their try-on samples come in. A shop can order almost any gown in your size, but the sample sizes on the floor decide whether you actually get to see yourself in the dress, and the good plus bridal shops stock samples to try, not just to imagine. Second, plan the alterations timeline: gowns and formal dresses typically go through two or three fittings, so the comfortable window is starting your search around 8–10 months before the date and saying yes to a gown by 6.

Check appointment info on their site

Where to find Rainbow Shops

4175 N 56th St, Milwaukee, WI53216

Get directions

Plus size stores near Rainbow Shops

Ashley Stewart

4.1 ★★★★☆ 167 reviews

4101 N 56th St, Milwaukee, WI

Sizes 10–36

Bridal & formal good value

Retail chain featuring stylish womenswear in sizes 10-36, plus shoes, lingerie & accessories.

under a mile away

Rainbow Shops

3.5 ★★★★☆ 66 reviews

7600 W Capitol Dr, Milwaukee, WI

Sizes 14–20

Bridal & formal Extended sizes 4X+

Apparel chain offering fashionable clothing for women, men & kids, as well as shoes & accessories.

1.3 miles away

Premium Stylez Apparel

5 ★★★★★ 1 reviews

5619 W North Ave, Milwaukee, WI

2.2 miles away

All plus size stores in Milwaukee, WI →

Listing verified July 2026 from public business records and shopper reviews. Something out of date? Report a correction. Own this store? Claim your listing — it's free.